Sales follow-up automation
Sales follow-up automation that keeps deals moving
Demi helps sales reps prioritize deal threads, draft timely follow-ups, schedule meetings, and turn calls into next steps.
- Context from across your work
- Prepared before you ask
- You approve the next step
Demi noticed
Across your pipeline
Gong
Granola
HubSpot
Gmail
Slack- From the callWhat you committed to, and to whom
- TrackedThree deals waiting on you, one waiting on them
- DraftedThe follow-up, with the thing you promised in it
- FlaggedA deal quiet long enough that the clock has started
Waiting on you before anything reaches the prospect
Trusted by professionals at
- SOC 2 Type II
- CASA Tier II
- Google-verified app
What sales follow-up automation should handle for you
Three things decide whether a deal moves this week, and sales follow-up automation is only worth having if it handles all three.
Surface the sales conversations most likely to move revenue
Not the deals with the biggest number on them. The ones where something you do today changes the outcome: a proposal sitting unopened, a champion who has gone quiet, a next step that expired while you were on other calls.
Worth an hour today- 01Halden Group, proposal stageEleven days quiet after a good call
- 02Verity, security reviewTheir legal is waiting on you
- 03Orbit Labs, discoveryNext step passed last Thursday
Draft follow-ups in your voice after emails and meetings
Written while the call is still warm, with the specific thing you promised in it rather than a placeholder where that thing should be. Sales follow-up automation built on a sequencer cannot do this, because it never heard the call.
After your 3pmDraftTopriya@haldengroup.comSending the SOC 2 report and the two reference calls I mentioned, both from teams your size.
Waiting on youReduce missed next steps across active opportunities
Demi tracks what you are owed rather than what you sent. Every open loop across the pipeline stays on the list until it closes, including the ones you would only find by reading your own sent folder.
Open across the pipeline- You owePricing sheet to Orbit Labs
- They oweSecurity questionnaire, Verity
- ExpiredHalden next step, no new date
Three loops open, none of them in the CRM yet
How Demi automates the sales follow-up
Nothing is sequenced and nothing is on a timer. Sales follow-up automation here means working from what actually happened, which is why the message is about them rather than about the week it is.
- Your tools
- Gmail
Outlook
Google Calendar
and 9 more from your stack
01Connect your stack
Connect inbox, calendar, and relevant sales context.
- Reading across
- HeardWhat you committed to, and by when
- TrackedWhich deals are waiting on you to move
02Demi tracks the loops
Demi tracks conversations, meeting notes, and open loops.
- Waiting on you
Follow-up to Halden Group
SOC 2 report and two reference calls
ApproveEditSkip03You approve
Approve follow-ups and scheduling suggestions before they reach prospects.
What went quiet
The deals nobody chased, surfaced
Demi tracks what you are owed rather than what you sent. When a thread you are waiting on goes cold it comes back to you with the days counted and the nudge already written.
A follow-up is only as good as what it knows
The follow-up worth sending needs the call, the thread and the record at once. Reading one at a time is how you end up writing great to connect.
What changes once you have one
Founders, sellers, recruiters, and the people who live in their inbox.
“As a founder, my inbox is a constant firehose. Demi shows me what needs attention, drafts responses in my voice, and keeps follow-ups moving.”
Samir DuttaFounder, Farsight AI
“Demi keeps every recruiting conversation organized, helps me prep faster, and makes follow-up feel thoughtful.”
Dana Schafer-SmithDirector, Technical Recruiting, Kleiner Perkins
“Demi preps me for every meeting, updates the CRM, and streamlines my sales motion without extra admin.”
Chase MacaioneHead of Global Sales, Valdera
“The best CEOs stay in touch, follow through, and show up prepared. Demi makes those habits feel effortless.”
Bing GordonDirector, Duolingo
“Demi sounds like me!”
Abby TorgglerProject Manager, Nen Creative
“Demi lets me respond to customers instantly while keeping every reply thoughtful, concise, and personal, adapting to exactly what I need and giving me hours back every week.”
Matthew DumonCustomer Success Manager, Avoca
“Demi is the sales-tuned drafting assistant I could never quite get another tool to be. Takes the drudgery out of replies, recaps, and follow-ups so I can sell faster and more tailored.”
Michael ChapmanEnterprise Account Executive, Spellbook
“Demi’s drafts are so good I can often just hit send. It feels like it already knows what I was going to say.”
Kush AgarwalDirector, AI Deployment, Further AI
“I am absolutely OBSESSED with Demi. I am always so shocked with the drafts it creates for email replies - it's always so spot on with my voice.”
Emma SturtevantFounder, Emma Sturtevant Career Coaching
“As a founder, my inbox is a constant firehose. Demi shows me what needs attention, drafts responses in my voice, and keeps follow-ups moving.”
Samir DuttaFounder, Farsight AI
“I am absolutely OBSESSED with Demi. I am always so shocked with the drafts it creates for email replies - it's always so spot on with my voice.”
Emma SturtevantFounder, Emma Sturtevant Career Coaching
“Demi lets me respond to customers instantly while keeping every reply thoughtful, concise, and personal, adapting to exactly what I need and giving me hours back every week.”
Matthew DumonCustomer Success Manager, Avoca
“Demi preps me for every meeting, updates the CRM, and streamlines my sales motion without extra admin.”
Chase MacaioneHead of Global Sales, Valdera
“Demi is the sales-tuned drafting assistant I could never quite get another tool to be. Takes the drudgery out of replies, recaps, and follow-ups so I can sell faster and more tailored.”
Michael ChapmanEnterprise Account Executive, Spellbook
“Demi keeps every recruiting conversation organized, helps me prep faster, and makes follow-up feel thoughtful.”
Dana Schafer-SmithDirector, Technical Recruiting, Kleiner Perkins
“The best CEOs stay in touch, follow through, and show up prepared. Demi makes those habits feel effortless.”
Bing GordonDirector, Duolingo
“Demi sounds like me!”
Abby TorgglerProject Manager, Nen Creative
“Demi’s drafts are so good I can often just hit send. It feels like it already knows what I was going to say.”
Kush AgarwalDirector, AI Deployment, Further AI
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Frequently
asked questions
Yes. Demi can turn meeting context into drafted next steps and follow-up emails.
Demi drafts in your voice, and every message stays under your review before sending.
No, and it is close to the opposite. A sequencer sends the same message to many people on a timer. Demi writes one message to one person because of something that specifically happened between you: a commitment made on a call, a question left unanswered, a thread that has gone quiet with a renewal behind it.
It tracks what you are owed. Demi knows which threads you are waiting on and how long they have been silent, and it surfaces them with the nudge already drafted rather than leaving you to find them in your sent folder.
Yes. Demi stages the update it believes the call implies in HubSpot, Salesforce, Attio or Close, shows you exactly what it is about to write, and waits for you to approve or correct it.
More ways teams use Demi
The same assistant, doing a different part of the job.
Never write a cold follow-up again
Download Demi, connect your CRM, and see what is drafted after your next call.
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