What is the difference between Demi and Town?

Demi is your proactive coworker inside Slack. It learns how you work, surfaces next steps before you ask, and acts on your behalf once you approve. Town is a general AI assistant you open as its own web app.

Yes. Demi proactively surfaces the next step, drafts the reply, and tees up follow-ups right in Slack, then waits for your approval to act, instead of waiting for you to open an app and ask.

Does Demi work in Slack instead of a separate app?

Yes. Demi lives in your Slack workspace, where your team already collaborates. Town is a standalone web application.

Does Demi have usage credits like Town?

No. Demi is a predictable per-seat assistant and starts with $100 in free credits. Town meters usage with credits across its tiers.

Can Demi help more than just sales?

Yes. Demi supports sales, customer success, product, engineering, leadership, marketing, and recruiting workflows for every person on the team.

Is my data secure with Demi?

Data security is a top priority. Demi is a Google-verified app compliant with CASA Tier II and SOC-2 Type 1, and only uses trusted AI vendors with zero data retention.

Demi vs Town

A proactive coworker in Slack, not a separate app

Demi works where your team already is, learns how you work, and acts for you once you approve. Town is a separate web app you open.

Get started for freeStart with $100 in free credits

SOC-2 Type 1 · CASA Tier II · Google-verified

At a glance

Demi vs Town, side by side

Proactively surfaces the next step before you ask
Demi
Town
Limited
Learns your context and style, and improves over time
Demi
Town
Learns your style
Lives in Slack where your team already works
Demi
Town
Separate web app
A personal assistant for every team member
Demi
Town
Individual web assistant
Proposes the action and acts only after you approve
Demi
Town
Limited
Connects across your tools (Gmail, Calendar, CRM, 100+)
Demi
Town
Gmail; Outlook waitlist-only
Turns conversations into finished work (drafts, briefs, recaps)
Demi
Town
Limited
Tracks your deals and follows up on its own
Demi
Town
Routines
No usage credits to ration
Demi
Town
Credit-metered per tier
Predictable per-seat pricing
Demi
Town
Free tier, $15-$199/mo, metered

Compiled from publicly available information. Last reviewed June 2026.

What makes Demi different

Built around you, not just tasked like a tool

A proactive coworker that learns how you work and acts on your behalf, with your approval.

Proactive, not reactive

Surfaces the next step before you ask.

Learns how you work

Adapts to your voice and priorities, and gets better over time.

Acts with your approval

Proposes the action and only moves once you approve.

Personal to everyone

Every teammate gets their own Demi that knows their work.

Why teams switch

Why teams move from Town to Demi

01
It's proactive, in Slack
Demi surfaces the next step where your team already works, no new app.
02
It learns you
Demi adapts to your voice and context, and gets better over time.
03
No credits to ration
A predictable per-seat assistant, not metered usage.

Demi is for you if

Your team runs on Slack and wants help in the flow
You want a proactive assistant that learns how you work
You want predictable per-seat pricing, no usage credits

Town is for you if

You prefer a standalone assistant in its own web app
You mostly want individual, personal help
You are fine with metered usage credits

Proof

The people who use Demi don’t go back

“Demi actually writes like I do. It saves me a ton of time. Other tools try to do similar things, but they don't do it like Demi.”
Chase Macaion
Global Head of SalesValdera
“Demi's drafts are honestly often better than what I would have written myself. I’d highly recommend it to anyone in sales.”
Ace Kaspar
Account ExecutiveHubspot
“I can't really picture my day to day without using Demi. The biggest impact hasn’t just been saving time, it’s reducing mental clutter.”
Emma Holden
Account ExecutiveSpellbook
“I was skeptical about Demi, and boy was I wrong. Demi’s the sidekick I didn’t know I needed.”
Alex Garwood
Global Account ExecutiveMinIO
“Demi flags high-priority emails tied to active deals, and even drafts responses that I can send off in 1 click. I start my day focused instead of reactive.”
Katherine Barnes
Account ExecutiveSocial Snowball
“I am absolutely OBSESSED with Demi. I am always so shocked with the drafts it creates for email replies- it is always so spot on with my voice!”
Emma Sturtevant
FounderEmma Career Coach

Switching is easy

Up and running in minutes

Start with $100 in free credits

01
Add to Slack
Add Demi to your Slack workspace and connect your tools in a couple of clicks.
02
Learns from you
Demi learns your context and style across Gmail, Calendar, Slack, and your CRM.
03
Approve the action
Demi proactively proposes next steps and takes action across your tools once you approve.

Demi vs Town
questions

Demi is your proactive coworker inside Slack. It learns how you work, surfaces next steps before you ask, and acts on your behalf once you approve. Town is a general AI assistant you open as its own web app.
Yes. Demi proactively surfaces the next step, drafts the reply, and tees up follow-ups right in Slack, then waits for your approval to act, instead of waiting for you to open an app and ask.
Yes. Demi lives in your Slack workspace, where your team already collaborates. Town is a standalone web application.
No. Demi is a predictable per-seat assistant and starts with $100 in free credits. Town meters usage with credits across its tiers.
Yes. Demi supports sales, customer success, product, engineering, leadership, marketing, and recruiting workflows for every person on the team.
Data security is a top priority. Demi is a Google-verified app compliant with CASA Tier II and SOC-2 Type 1, and only uses trusted AI vendors with zero data retention.

Put Demi to work in Slack