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Demi vs Town

A proactive assistant built for your Mac

Demi brings context from across your work into a focused Mac app, learns how you operate, and prepares actions for your approval.

SOC 2 Type II · CASA Tier II · Google-verified

At a glance

Demi vs Town, side by side

  • Proactively surfaces the next step before you ask

    Demi

    Town

    Limited
  • Learns your context and style, and improves over time

    Demi

    Town

    Learns your style
  • A dedicated Mac app for focused review and action

    Demi

    Town

    Separate web app
  • A personal assistant for every team member

    Demi

    Town

    Individual web assistant
  • Proposes the action and acts only after you approve

    Demi

    Town

    Limited
  • Connects across your tools (Gmail, Calendar, CRM, 100+)

    Demi

    Town

    Gmail; Outlook waitlist-only
  • Turns conversations into finished work (drafts, briefs, recaps)

    Demi

    Town

    Limited
  • Tracks your deals and follows up on its own

    Demi

    Town

    Routines
  • No usage credits to ration

    Demi

    Town

    Credit-metered per tier
  • Predictable per-seat pricing

    Demi

    Town

    Free tier, $15-$199/mo, metered

Compiled from publicly available information. Last reviewed June 2026.

What makes Demi different

Built around you, not just tasked like a tool

A proactive coworker that learns how you work and acts on your behalf, with your approval.

01

Proactive, not reactive

Surfaces the next step before you ask.

02

Learns how you work

Adapts to your voice and priorities, and gets better over time.

03

Acts with your approval

Proposes the action and only moves once you approve.

04

Personal to everyone

Every employee gets their own Demi that knows their work.

Why teams switch

Why teams move from Town to Demi

  • 01

    It's proactive by default

    Demi brings the next step to you on your Mac before you need to ask.

  • 02

    It learns you

    Demi adapts to your voice and context, and gets better over time.

  • 03

    No credits to ration

    A predictable per-seat assistant, not metered usage.

Demi is for you if

  • You want a focused Mac app that connects work across your tools
  • You want a proactive assistant that learns how you work
  • You want predictable per-seat pricing, no usage credits

Town is for you if

  • You prefer a standalone assistant in its own web app
  • You mostly want individual, personal help
  • You are fine with metered usage credits

Teams that use Demi don’t go back

  • Duolingo

    “The best CEOs stay in touch, follow through, and show up prepared. Demi makes those habits feel effortless.”

    Bing Gordon

    Bing Gordon

    DirectorDuolingo
  • Kleiner Perkins

    “Demi keeps every recruiting conversation organized, helps me prep faster, and makes follow-up feel thoughtful.”

    Dana Schafer-Smith

    Dana Schafer-Smith

    Director, Technical RecruitingKleiner Perkins
  • Valdera

    “Demi preps me for every meeting, updates the CRM, and streamlines my sales motion without extra admin.”

    Chase Macaione

    Chase Macaione

    Head of Global SalesValdera
  • Spellbook

    “Demi is the sales-tuned drafting assistant I could never quite get another tool to be. Takes the drudgery out of replies, recaps, and follow-ups so I can sell faster and more tailored.”

    Michael Chapman

    Michael Chapman

    Enterprise Account ExecutiveSpellbook
  • Farsight AI

    “As a founder, my inbox is a constant firehose. Demi shows me what needs attention, drafts responses in my voice, and keeps follow-ups moving.”

    Samir Dutta

    Samir Dutta

    FounderFarsight AI
  • Avoca

    “Demi lets me respond to customers instantly while keeping every reply thoughtful, concise, and personal, adapting to exactly what I need and giving me hours back every week.”

    Matthew Dumon

    Matthew Dumon

    Customer Success ManagerAvoca
  • Nen Creative

    “Demi sounds like me!”

    Abby Torggler

    Abby Torggler

    Project ManagerNen Creative
  • Further AI

    “Demi’s drafts are so good I can often just hit send. It feels like it already knows what I was going to say.”

    Kush Agarwal

    Kush Agarwal

    Director, AI DeploymentFurther AI
  • Emma Sturtevant Career Coaching

    “I am absolutely OBSESSED with Demi. I am always so shocked with the drafts it creates for email replies - it's always so spot on with my voice.”

    Emma Sturtevant

    Emma Sturtevant

    FounderEmma Sturtevant Career Coaching
Switching is easy

Up and running in minutes

  1. 01

    Download for Mac

    Download Demi for Mac and connect your tools in a couple of clicks.

  2. 02

    Learns from you

    Demi learns your context and style across Gmail, Calendar, Slack, and your CRM.

  3. 03

    Approve the action

    Demi proactively proposes next steps and takes action across your tools once you approve.

Demi vs Town
questions

  • Demi is your proactive assistant for Mac. It learns how you work, surfaces next steps before you ask, and acts on your behalf once you approve. Town is a general AI assistant you open in the browser.

  • Yes. Demi proactively surfaces the next step, drafts the reply, and tees up follow-ups in its Mac app, then waits for your approval to act.

  • Demi is a native Mac app that connects to the tools where your work happens, including Slack. Town is a web application.

  • No. Demi is a predictable per-seat assistant. Town meters usage with credits across its tiers.

  • Yes. Demi supports sales, customer success, product, engineering, leadership, marketing, and recruiting workflows for every person on the team.

  • Data security is a top priority. Demi is a Google-verified app compliant with SOC 2 Type II and CASA Tier II, and only uses trusted AI vendors with zero data retention.

Put Demi to work on your Mac

A proactive coworker that learns how you work and acts on your behalf, with your approval.