What is the difference between Demi and Claude Tag?

Demi works both ways: the whole team can call it in Slack, and every employee also gets their own Demi on their Mac that learns how they work and acts on their behalf once they approve. Claude Tag is one shared Claude per Slack channel, offered on Enterprise and Team plans.

Is Demi personal to each user?

Yes, and it is shared too. The team can call one Demi in Slack, and every employee also gets their own on their Mac that learns their context, voice, and priorities. Claude Tag is only the shared half: the same Claude for everyone in a channel.

Does Demi get ahead of my work?

Yes. Demi surfaces the next step, drafts the reply, and tees up follow-ups, then waits for your approval before acting.

Does Demi require an enterprise plan or seat minimum?

No. Anyone can download Demi for Mac and start. Claude Tag is offered on Claude Enterprise and Team plans with a 10-plus seat minimum.

Can I use Demi alongside Claude Tag?

Yes. Teams sometimes keep a shared Claude in a channel and give each person Demi as their personal AI teammate. They solve different problems.

Is my data secure with Demi?

Data security is a top priority. Demi is a Google-verified app compliant with SOC 2 Type II and CASA Tier II, and only uses trusted AI vendors with zero data retention.

The Claude Tag alternative

An AI teammate that's personal to you

Demi learns how you work and acts on your behalf, with your approval. Claude Tag is one shared bot for the whole channel.

Download for Mac

SOC 2 Type II · CASA Tier II · Google-verified

Where Claude Tag slows you down

Shared, and only shared
Within a channel there is one Claude for everyone. It builds memory of that channel, not of you, so nobody gets a version that is theirs.
It only exists in Slack
Claude Tag runs in the channels an admin has approved. It isn't there in the other apps and screens where the rest of your day happens.
It needs a rollout
It is in beta on Enterprise and Team plans, and admins scope which tools and channels it can touch before anyone can try it.

At a glance

Demi vs Claude Tag, side by side

Where it lives

A native Mac app, on your desktop across every app and screen
Demi
Claude Tag
Slack only
Shared with the team in Slack, and personal on every Mac
Demi
Claude Tag
Shared per channel, nothing personal
Works in your DMs and channels
Demi
Claude Tag
Approved channels only

Personal to you

Learns YOU personally and improves over time
Demi
Claude Tag
Learns the channel, not you
Surfaces the next step before you ask
Demi
Claude Tag
Ambient mode, if admins enable it

Does the heavy lifting

Turns conversations into finished deliverables
Demi
Claude Tag
Limited
Tracks your deals and follows up on its own
Demi
Claude Tag
Scheduled work

You stay in control

Proposes the action and acts only after you approve
Demi
Claude Tag
Admin governance

Connect and pricing

Connects across your GTM and ops tools (HubSpot, CRM, 100+)
Demi
Claude Tag
Admin-scoped tools
Available to any team, no seat minimum
Demi
Claude Tag
Enterprise and Team plans, in beta
Predictable per-seat pricing
Demi
Claude Tag
Enterprise/Team plans

Compiled from publicly available information. Last reviewed June 2026.

Which one is right for you

Choose Demi if

You want a personal teammate that learns how you work
You want every employee to have their own AI teammate
You want to start without an enterprise rollout

Choose Claude Tag if

You want one shared, general-purpose Claude in a channel
You want a frontier model for broad, open-ended reasoning
You are on Claude Enterprise or Team and happy running a beta

It's personal to you

Demi learns your voice, your priorities and how you handle each account. Claude Tag builds memory of the channel it sits in, not of you.

It's on your Mac, not just Slack

Demi works across every app and screen on your desktop, and in Slack for the team too. Claude Tag runs only in the channels an admin approved.

Start without a rollout

Download Demi and connect your own tools. Claude Tag is in beta on Enterprise and Team plans, with admins scoping tools and channels first.

Teams that left Claude Tag

“The best CEOs stay in touch, follow through, and show up prepared. Demi makes those habits feel effortless.”
Bing Gordon
DirectorDuolingo
“Demi keeps every recruiting conversation organized, helps me prep faster, and makes follow-up feel thoughtful.”
Dana Schafer-Smith
Director, Technical RecruitingKleiner Perkins
“Demi preps me for every meeting, updates the CRM, and streamlines my sales motion without extra admin.”
Chase Macaione
Head of Global SalesValdera
“Demi is the sales-tuned drafting assistant I could never quite get another tool to be. Takes the drudgery out of replies, recaps, and follow-ups so I can sell faster and more tailored.”
Michael Chapman
Enterprise Account ExecutiveSpellbook
“As a founder, my inbox is a constant firehose. Demi shows me what needs attention, drafts responses in my voice, and keeps follow-ups moving.”
Samir Dutta
FounderFarsight AI
“Demi lets me respond to customers instantly while keeping every reply thoughtful, concise, and personal, adapting to exactly what I need and giving me hours back every week.”
Matthew Dumon
Customer Success ManagerAvoca
“Demi sounds like me!”
Abby Torggler
Project ManagerNen Creative
“Demi’s drafts are so good I can often just hit send. It feels like it already knows what I was going to say.”
Kush Agarwal
Director, AI DeploymentFurther AI
“I am absolutely OBSESSED with Demi. I am always so shocked with the drafts it creates for email replies - it's always so spot on with my voice.”
Emma Sturtevant
FounderEmma Sturtevant Career Coaching

Up and running in minutes

Download the app
Onboard Demi in a couple of clicks.
Download the app
Onboard Demi in a couple of clicks.
Connect your tools
Connect any tool you work in, from Gmail to your CRM, so Demi has full context from day one.
Connect your tools
Connect any tool you work in, from Gmail to your CRM, so Demi has full context from day one.
Start working
Call on Demi from any app or screen and it gets to work right away.
Start working
Call on Demi from any app or screen and it gets to work right away.

Demi vs Claude Tag
questions

Demi works both ways: the whole team can call it in Slack, and every employee also gets their own Demi on their Mac that learns how they work and acts on their behalf once they approve. Claude Tag is one shared Claude per Slack channel, offered on Enterprise and Team plans.
Yes, and it is shared too. The team can call one Demi in Slack, and every employee also gets their own on their Mac that learns their context, voice, and priorities. Claude Tag is only the shared half: the same Claude for everyone in a channel.
Yes. Demi surfaces the next step, drafts the reply, and tees up follow-ups, then waits for your approval before acting.
No. Anyone can download Demi for Mac and start. Claude Tag is offered on Claude Enterprise and Team plans with a 10-plus seat minimum.
Yes. Teams sometimes keep a shared Claude in a channel and give each person Demi as their personal AI teammate. They solve different problems.
Data security is a top priority. Demi is a Google-verified app compliant with SOC 2 Type II and CASA Tier II, and only uses trusted AI vendors with zero data retention.

Put Demi to work on your Mac